Have you ever asked yourself what beauty is? I think each person has its own concept of beauty. But in today’s crazy lifestyle it’s difficult to devote much time to yourself. Cosmetics helps us to stay beautiful and attractive at any time. So, let’s find out how should modern cosmetics website look. We’ll also figure out what design elements needed in such kind of website and what makes cosmetics website popular.
One Page Websites
Most cosmetic companies has one page websites. They are made to attract attention of customers. Such kind of websites are full of style, beauty, bright colors, and of course, beautiful girls. They make the emphasis on the large visual elements, just check out the websites below.
Lots of cosmetics websites use flash technology as the main feature. As a rule, cosmetics websites contain a wide range of products, therefore flash helps them to show all these items off.
Celebrities to Promo
Almost all known cosmetic brands eventually invited a celebrity as the face of a number of products or the whole company. People try to emulate the way of clothing and makeup of celebrities. Therefore if your favourite actress use a red lipstick, most likely you’ll want it as well. Cosmetics companies successfully use the knowledge about this.
Slider in Header
Cosmetics websites try to use the latest trends in order to stay up to date. Many of them have sliders with amazing pictures in a header of a website. It’s a good way to notify visitors about discounts and any other relevant information. A changing of images in slider draw the visitors attention at once.
Block of announcements is one more trend that is widely used in cosmetics website designs. As a rule, they are located on the main page and “scream” with attractive typography and images about current promotions, contests, sweepstakes, and best sells.
Have you noticed happy and smiling people on the cosmetics sites? They are reflecting beauty and health. It is connected directly to the emotional design that is also incredibly popular today.
People repeat facial expressions of each other, especially when they enjoy the company. If the person you like are smiling, most likely you’ll do the same. This trick can work on the website. Just take a look at the website examples below, don’t you want to smile?
Social networks are a useful tool for promoting products and services and cosmetic brands, as we all know. And the cosmetics brands do know it. Along with expanding their customer base, the companies have the ability to communicate with potential customers directly. Some websites even have the ability to log in using your Facebook or Twitter account.
I hope you appreciate our tips and examples of cosmetics websites. If you have a similar website, please, share the link with us using a comment field below.