Using illustrations in web design gives any designer a great opportunity to show off his or her skills and also make this site unique. Illustrations gives any site its own style and personality.
Today I’m going to tell you about a few key ways which would help you to find new ideas and to understand the types and techniques that are used in illustrated sites.
Let’s start with the basic roles of illustration on any site:
- Graphic component of site or service;
- Examples of works, and/or objects;
- visual explanation of the data.
One can list a few more tasks, but they anyway will overlap with those I have described above. As a rule, when designing a site these tasks are combined for bigger efficiency.
If you ask yourself a question about the role of illustrations on the web page, in most cases, you name at least two of these them. However, it does not mean that the design can not be successful and functional with only one task. You’ll see it after looking at the sites I put below. But first, let’s learn the main types of illustrated websites.
The first category is creating illustrations which are associated with human activity or a product. This proposition is clear main goals pursued in the creation of these illustrations. Of course, this type can be combined with the others to make website really useful and attractive.
Mascot is usually represents a site or product, being its main character. Often name of a site is similar to the name of the character, and its usage helps to make the design more memorable and unique. The combination of character with additional illustrations can emphasize its role more clearly. They also can help you to use site and explain some moments.
This is a rather ambiguous category, because many examples can be attributed to the thematic illustrations. However, all sites from this category use a wide variety of objects and techniques.
There can be used large decorative elements (backgrounds or substrate), and small, sometimes imperceptible at first sight, decorations (pictures of people, animals and the different locations or objects of any size.) Just take a look at the sites with illustrations below.
Using of the original, custom text, obviously not a new trend, but can make a site really outstanding. The main goal of illustrated text is drawing users’ attention and highlighting the information on a web page. After all, the text fits perfectly to do this.
Examples in this category are the most beautiful, creative, and technical. It combines reliable layout, clear or short description and, most importantly, memorable and beautiful illustration. Just take a look at the websites below.
More Inspirational Examples
Remember, while creating an illustrated website think about your product or service in order to make it right. The illustration should totally fit your company and personal style.
To burst out your creativity I’ve put together more website with illustrations below.