Everyone needs to add some humour in their gray, boring routine. Advertisers try to inject some fun into their works. It doesn’t mean that this advertisements are better then the other ones, but the smart play on words and accurate consideration of the advetisment’s objectives, market standards and target audience, humour can dilute even the most boring advertising and make it really effective.
Using humour as a business creative strategy in order to increase audience attention, at least on the first few exposures to this form of persuasive communication. In any case, we can not deny the fact that advertising is everywhere, it has become obsessive and unreal, so it quickly get bored. We’ve put together more than 50 humorous and creative advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing!