Since Facebook introduced Timeline for each and every page including both personal and brand fan pages their owners can now highlight the main benefits. Especially it touches upon brand pages as the most important thing is actually the attention of fans and potential visitors which may like or dislike a page of a certain company or brand. So what we can say about Facebook Timeline today?
First, great changes are applied to the visual appearance of the page. Every brand had a responsible task of inventing an exclusive cover photo and profile image which are to reflect the company specificity and goals. The catchier the cover is the more attention it will attract. And the more harmoniously it combines with profile picture the more appreciation a page will get from the viewers which take the first look at it. Of course, there is a lot of examples of the pages which did their best to catch the eye of Facebook users. For instance, among the most stunning designs are:
Sprite Facebook Cover
Ford Mustang Facebook Cover
Sharpie Facebook Cover
Crown Royal Facebook Cover
Pizza Hut Facebook Cover
Cartier Facebook Cover
Google Facebook Cover
Design in Timeline now takes a bigger place than before since it is responsible for the first impression and page performance which is one of the most important factors in interaction with users. Apart from it, Facebook Timeline gave a lot of possibilities to tell a catchy story about your brand. For example, information section, apps, map and photos are located at the top of the page. It means that every visitor will be able to get into the interaction immediately and learn all basic information about your brand from the first minutes of page browsing.
Timeline gave one of the biggest parts to the content presentation. Users can scroll down your page learning your brand history and updates in a chronological order which is much more convenient than it was before. The feed unfolds automatically opening more and more content which now is evaluated more for its quality than for quantity. Of course, every brand must prepare a story about its creation, highlight the most prominent dates of company development, state the date of brand foundation, services introduction and other important facts. Apart from being a must, this feature will show your brand fans a personal approach in interaction and this can’t but be appreciated by the visitors. What is not less important, visual material is shown in Timeline in a more vivid way which is definitely a reason to share more multimedia content and engage your visitors to check it out, leave feedback and comments.
All these changes mean one big thing – you must share qualitative and informative content on your brand Facebook page to engage users for active interaction. Now it gets even more valuable than ever as Timeline brings every brand page to the next level and it requires more work and creativity from the company owners but can bring more results and effect as well.
Before the Timeline became active there was a heated discussion concerning positive and negative aspects of the innovation. Now some time passed and we can see that Timeline offers more pros than cons, and if designed and used properly it can really take your brand to the higher position, improve its promotion and raise its popularity significantly. There is no reason to be afraid of Timeline or be too inactive to make it a favorite place for the clients that use Facebook, both regular and potential.
Is it hard to make your Timeline second-to-none? Definitely not! Even if you experience some difficulties with Timeline design and can not invent any idea you can always make use of premade Facebook Timeline templates developed by professional designers. We can give you a kind of a helping hand and show some up-to-date templates examples which are offered with readymade cover photo and profile picture for simplifying your work.
Hotel & Spa HTML5 Facebook Timeline Template
Timeline Cars Dealer HTML5 Facebook Template
Art Photographer Fan Page Template
Design Studio Facebook Timeline Template
Concord Group Business Facebook Timeline Template
Real Estate Timeline Facebook Template
vCard HTML Timeline Facebook Template
And the last but not the least hint from us – if you feel that you don’t have enough material of your own to share, search for some inspiring ideas and showcases which other brands have. Give your fans the opportunity to learn not only about your talent but about other interesting creations but make your Timeline the place where the catchiest sharings are! So if you stumbled upon something worthy on the Net and it perfectly fits your field of work don’t hesitate to share such a great finding on your Facebook page. You’ll see how others will appreciate that!
We hope you found this article really useful and wish you to create a second-to-none visual image for your Facebook Timeline and get millions of new fans and customers! As always, you are welcome to share your own opinion and leave feedback in comments!