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Clean & Light Web Design: Main Principles of Minimalism with Examples

Minimalism is an artistic movement that emerged in response to the art form of abstract expressionism. As a separate movement minimalism begins to develop after World War II and is associated with the names of famous artists such as Donald Judd, Agnes Martin, Robert Morris, and Frank Stella. The term minimalism is used to describe the trends in design and architecture, which focuses on geometric forms. Development of design in minimalist style owes much of traditional Japanese architecture and design.

The minimalism in web design can be rightly related to the appearance of Google in 1999. In 2007 minimalism actively revived and is emerging by designers from around the world to this day. Using minimalism in web design you need to focus on typography and the free space. Highlight the most important and essential elements in order to do no complicate the design by adding different textures, graphs, etc. It’s very important to catch the line between free space and a blank.

1. Less is more

This phrase is probably the most well-known description of the minimalism style. In web design, this postulate is achieved by locating a very minimal number of elements, only those that are needed for a particular design. So, leave the most important elements of a web page and throw the other ones away. Thit is it.

minimalism web design

2. Get rid of unnecessary things

This phrase is borrowed from the authors Strunk and White from their book “The Elements of Style.” There it was sounded like “Get rid of unnecessary words.” The authors used it to describe the minimalist philosophy. When it comes to web design it means to do not include unnecessary elements in your design. To achieve this, focus on the core functions of your site and, based on this, leave only the features and elements that are needed.

minimalism web design

3. Simplify to the extreme

Here I have in mind is that consistently try to simplify the design to the limit of functionality and usability to the point, after which the site’s integrity is violated. Therefore, keep the balance.

minimalism web design

4. Every detail counts

In a minimalist design every detail counts. Precisely because of its small size and exclusivity of any item, whether it be a stroke around the image, color, white space, line drawn – all these elements will determine the face of your site, the emotion and style.

minimalism web design

5. The minimal color palette

In the minimalist design color takes a special meaning. Choosing a color palette and color accent is particularly important. Although many designers prefer classic versions of white, gray and black, but in a minimalist design you can use absolutely any color.

minimalism web design

6. The importance of white space

Empty (usually white) space is the basis of any minimalist design. The free space around the elements regulate its importance in the overall design and defines a hierarchy of items.

minimalism web design

7. Using of gray

Gray has a fundamental importance in a minimalist design. Shades of gray are used as the background in the images and texts. Gray always looks stylish and advantageous in combination with black and white.

minimalism web design

8. Using a huge typography

Using a large typography is a powerful and interesting trend. Large inscription can be perfect combination of a feature graphic element and carry some meaning component at the same time.

minimalism web design

9. Using of Background Pictures

A subtle background pattern or an image as a background and can add visual interest to the minimalist design.

minimalism web design

10. Using a simple modular grid

Simple modular grid is not minimalist in nature, but certainly one of the most effective ways to organize information on the website and provide a connection between the blocks.

minimalism web design


To sum up all the principles I’ve mentioned above, I’d like to say that “Less is more” anyway. Our CrazyPixels Blog is also a great example of minimalistic style. Feel free to share your thoughts or just say “hello” in the comment section below.

Nancy is a passionate freelance writer and blogger. She writes tons of inspirational articles on photography and web design, despite the fact that she is an economist by education. She enjoys reading, learning SEO and also losing her mind to French movies. Make friends with Nancy on Twitter

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