Love, passion, hot feelings… It’s all about red, is not it? In order to continue our series of articles about “Anatomy of Colors“, I would like to talk about red color in web design.
For many people red is associated with fire and blood. The meaning of red color is diverse and sometimes contradictory. Red symbolizes joy, love, beauty and life, but at the same time, it may means antagonism, war, and revenge. For a long time red color has been associated with sexual desire and aggression.
Red is the main warm color. A room with red walls you can drown less than a room painted a cold color, such as blue. For years red color was used for festive decorations, because it trigger warm feelings. When it comes to nature, red is the color of abundance, ripe berries, tomatoes, ruby, and poppy. Do not forget that the red is a color of blood, hence the color of the heart and fire. Red color evokes strong emotions.
As red is also associated with love, women like to wear red clothes in order to attract attention. Red color is often associated with holidays and fun, therefore weekends and holidays are marked in red in the calendar.
When it comes to web design, you need to take under consideration mood and nature of your visitors. We have different attitude to red color, so keep inn mind that it can be annoying and bothersome.
Far East people believe that red color is a symbol of love, birth, and life. It also symbolizes good luck and celebration. In China, brides wear red as a symbol of endurance and faith, but in India it represents purity.
By contrast Europe sees red as a color of sin and sacrifice. In USA and Japan red symbolizes danger and threat of terrorism. It seems weird to Chinese, because for them red is a color of happiness. Red is a color of aristocracy. Egyptians associated the color with mourning.
Benefits of Using Red
Red color in web design is used to make an accent on the main details or just to hook attention. Web designers also appreciate the red for its versatility.
The red color can hardly be overlooked. It’s impossible not to draw attention, even if red is present in a very limited dosage. It’s one of three RGB colors. Many web designers prefer to draw on the red due to its representativeness.
Red is always different, it can’t be the same. There are various combinations of warm and cool shades of red.
Warm Shades of Red
Scarlet color if used for some elements of a website, for example footer or header. It’s very bright and annoying.
Pure vermilion color used in the same cases as scarlet do.
Pomegranate color used with black or white. This color can be used for background as it’s not bright.
Carrots color is close to the orange, so it’s better to use it for buttons and other small website elements.
Classic red color usually attributed to the warm tones. Warm red tends to orange (regarding adding yellow shades).
Cool Shades of Red
Carmine-red is a deep color, the color of blood. Amazingly fits to the black.
Alizarin color is close to dark pink.
Crimson or dark red is the coolest shade of red. It’s the perfect choice for backgrounds and blocks of announcements.
Cool tones of red associated with the addition of blue hues. In this case, the red will tend to purple.
Put Red Into Practice
There are examples of red websites in order to show you perfect usage of red color.
Quick Tips to Create a Perfect Red Website
- red color always attract attention to itself, so you can use it as an advantage: create banners, announcement blocks and other elements to be aware of in red color;
- you can easily use red as a main color for buttons;
- do not overdo it! Red can can be off-putting and annoying;
- usage of red depends on situation: if your type of business allows to experiment, so go ahead!
In order to succeed always keep in mind your target audience. You make designs for people, so you need take under consideration their tastes. But don’t be afraid to experiment and show freedom of your imagination. If you have any thoughts or ideas, feel free to use comment field below.