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Anatomy of Colors: How to Create Eco-Friendly Green Website



Want to create a successful website? Than follow our awesome series of articles Anatomy of Colors. All secrets of colors are revealed here!

What is the best source of inspiration? Of course, it’s nature! So, today I’d like to talk about green color and use of green in web design.

Everyone of us has a favorite color, to say nothing of favorite combinations. Everyone tries to use his or her favourite color palette in everyday life and in the work area. For example, usage of this color in interiors, creative ideas and projects.

Green Website

Designers do the same thing. The only difference is that designers use their own favorite palette in their work. Even if you can take an unlimited number of colors, a designer chooses to take color from his or her favourite palette that is already selected for a certain project category.

The key component of any successful design is a color and concordance of color usage and business type. Your main goal is to cause necessary associations and sensations with your website and product. Always keep in mind that user’s first impression creates in the first ten seconds of viewing, and mostly it is influenced by color.

Also, when choosing a color for your future project, you should take into consideration gender identity and cultural considerations of your target group.

The perception of Green

Green color is in the middle of the color spectrum. Its average wavelength is 520-570 nanometers. This color is the most pleasant for the human perception. People can differ a huge number of shades of green.

Green Website

In subtractive color scheme green is not the main color. It occurs by mixing yellow and blue.

Green Website

In addition palette (overlay, intersection light, RGB), green is one of the three primary colors.

Green Website

Using Green in Web Design

Green is often used in web design. It’s associated with the environmental movement, thus green websites look more natural, safe and environmentally friendly. It’s like so-called “eco-design”.

Green Website

Effective green design can combine any additional colors, textures and shadows that can visually change the attitude of a user to the image. Adding texture can make the color darker, or vice versa – the glossy surface texture will add richness and depth.

Successful designer must understand how, why and which colors work together.

The psychological impact of the green may be used in advertising, corporate identity, and media. Various businessmen are trying to raise the efficiency of their sales, putting green on their sites. And it helps, as a rule.

Green Website

Green is associated with nature, freshness and spring. The usage of this color in the design is the right solution, because as I’ve mentioned above, it’s eco-friendly. This is the perfect color for websites dedicated to health and beauty. It evokes trust of users at once.

Green is also associated with health, power, money and success. It might be used on bank websites and other financial companies. Green is the most pleasant color to the eye, because this color can be often seen in nature. It’s all around us.

Benefits of Green

Green relaxes and stimulates creativity. Objects on green background seem to be farther than they really are. Green reduces anger, improves mood, it reduces stress and calms down. Many people consider it the color of good luck.

Green light has a positive effect on people with depression and mental disorders as well as for people with heart disease.

Green Website

Cultural Considerations

In Russia green color is associated with youth in some negative connotations. They can call a person “green” when he or she is young and inexperienced.

Green Website

In USA green is most often associated with money and moving forward to success. If the color of the traffic light changes to green and that means you can move on.

Green Website

In England green evokes memories of Robin Hood and is the color of the heroes. Green has a spiritual significance in the Islamic and Japanese cultures. In Islam green color means respect, and in Japan it’s an eternal life.

Shades of Green

Green has been successfully used by companies that want to visually emphasize their connection with nature. At the time, green color is associated with stability. Also, it can also mean inexperience and immaturity. The darkest shades of green are associated with masculine qualities, and bright shades of green – with women.

Dark green: dark shades of green is associated with money and power, especially in the US (currency of green color). Thus, green can also cause the association with greed, envy, and ambition.

Green Website


Green Website

Bright green: these shades of green are safe and reliable. They represent stability and endurance. They amazingly fits companies that focus on the ecological purity of the product.

Green Website


Green Website

Yellow-green: the more there is yellow shade in the green color the less positive that color is. You should be careful with this color, thus it often used to show the disease or jealousy.

Green Website


Green Website

Olive green: this color is also associated with nature. It represents peace, tranquility and cleanliness.

Green Website


Green Website

Put Green into Practice

Green can be easily combined with any color. But you should always know when to stop. Avoid pairing green and red, because these colors are to contrast and this combination blind users can distinguish. Moreover, this combination is extremely noteworthy.

The best option is to use no more than three colors in your design. Because you have a chance to create a colorful website with vivid colors that will push the visitors away by far.

So, here is a round-up of amazing fabulous green websites to skyrocket your creativity!

Petbudde

Green Website


Irvinefamilyacupuncture

Green Website


webdagene

Green Website


tasteofbostonflorida

Green Website


galaxy.fili.nl

Green Website


the2020group

Green Website


vitalafoods

Green Website


shadyacres

Green Website


touchtech

Green Website


pixelsaladstudio

Green Website


akki

Green Website


keamobile

Green Website


peppermintdentalvancouver

Green Website


appboy

Green Website


sageblue

Green Website


andreasfretz

Green Website


teleton

Green Website


axiline

Green Website


roll

Green Website


ubiant

Green Website


mightymatcha

Green Website


thegraphicalweb

Green Website


samson-brewery.positivezero

Green Website


barragranola.nativealimentos

Green Website


tangentsnowball

Green Website


sweetestevia

Green Website


swag2012

Green Website


artistoftheyear

Green Website


listok-cafe

Green Website


mpsantoshkumar

Green Website


toasteddigital

Green Website


sunrisedesign

Green Website


i-avion

Green Website

Enjoy!

ShmitAcc writes inspirational articles about web design technologies and useful web design tutorials, where you can find a lot of top tips how to create amazing web design artworks.

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