Want to create a successful website? Than follow our awesome series of articles Anatomy of Colors. All secrets of colors are revealed here!
What is the best source of inspiration? Of course, it’s nature! So, today I’d like to talk about green color and use of green in web design.
Everyone of us has a favorite color, to say nothing of favorite combinations. Everyone tries to use his or her favourite color palette in everyday life and in the work area. For example, usage of this color in interiors, creative ideas and projects.
Designers do the same thing. The only difference is that designers use their own favorite palette in their work. Even if you can take an unlimited number of colors, a designer chooses to take color from his or her favourite palette that is already selected for a certain project category.
The key component of any successful design is a color and concordance of color usage and business type. Your main goal is to cause necessary associations and sensations with your website and product. Always keep in mind that user’s first impression creates in the first ten seconds of viewing, and mostly it is influenced by color.
Also, when choosing a color for your future project, you should take into consideration gender identity and cultural considerations of your target group.
The perception of Green
Green color is in the middle of the color spectrum. Its average wavelength is 520-570 nanometers. This color is the most pleasant for the human perception. People can differ a huge number of shades of green.
In subtractive color scheme green is not the main color. It occurs by mixing yellow and blue.
In addition palette (overlay, intersection light, RGB), green is one of the three primary colors.
Using Green in Web Design
Green is often used in web design. It’s associated with the environmental movement, thus green websites look more natural, safe and environmentally friendly. It’s like so-called “eco-design”.
Effective green design can combine any additional colors, textures and shadows that can visually change the attitude of a user to the image. Adding texture can make the color darker, or vice versa – the glossy surface texture will add richness and depth.
Successful designer must understand how, why and which colors work together.
The psychological impact of the green may be used in advertising, corporate identity, and media. Various businessmen are trying to raise the efficiency of their sales, putting green on their sites. And it helps, as a rule.
Green is associated with nature, freshness and spring. The usage of this color in the design is the right solution, because as I’ve mentioned above, it’s eco-friendly. This is the perfect color for websites dedicated to health and beauty. It evokes trust of users at once.
Green is also associated with health, power, money and success. It might be used on bank websites and other financial companies. Green is the most pleasant color to the eye, because this color can be often seen in nature. It’s all around us.
Benefits of Green
Green relaxes and stimulates creativity. Objects on green background seem to be farther than they really are. Green reduces anger, improves mood, it reduces stress and calms down. Many people consider it the color of good luck.
Green light has a positive effect on people with depression and mental disorders as well as for people with heart disease.
In Russia green color is associated with youth in some negative connotations. They can call a person “green” when he or she is young and inexperienced.
In USA green is most often associated with money and moving forward to success. If the color of the traffic light changes to green and that means you can move on.
In England green evokes memories of Robin Hood and is the color of the heroes. Green has a spiritual significance in the Islamic and Japanese cultures. In Islam green color means respect, and in Japan it’s an eternal life.
Shades of Green
Green has been successfully used by companies that want to visually emphasize their connection with nature. At the time, green color is associated with stability. Also, it can also mean inexperience and immaturity. The darkest shades of green are associated with masculine qualities, and bright shades of green – with women.
Dark green: dark shades of green is associated with money and power, especially in the US (currency of green color). Thus, green can also cause the association with greed, envy, and ambition.
Bright green: these shades of green are safe and reliable. They represent stability and endurance. They amazingly fits companies that focus on the ecological purity of the product.
Yellow-green: the more there is yellow shade in the green color the less positive that color is. You should be careful with this color, thus it often used to show the disease or jealousy.
Olive green: this color is also associated with nature. It represents peace, tranquility and cleanliness.
Put Green into Practice
Green can be easily combined with any color. But you should always know when to stop. Avoid pairing green and red, because these colors are to contrast and this combination blind users can distinguish. Moreover, this combination is extremely noteworthy.
The best option is to use no more than three colors in your design. Because you have a chance to create a colorful website with vivid colors that will push the visitors away by far.
So, here is a round-up of amazing fabulous green websites to skyrocket your creativity!