Usually no one pays attention to the right website main color, but in fact colors plays a huge role in our lives. Opportunity to experiment by mixing different colors creates a more diverse color palette. Today we are reviewing the color blue and all its advantages and disadvantages.
Black and white is a basic color scheme in web design that is used like a black text on a white background. Usually, it’s used by default. Color schemes are used to create a style and a special atmosphere on a website. The color scheme includes colors that create a sense of aesthetics, if they are used together. A simple color scheme contains two colors as a rule that look attractive together. More advanced color schemes consist of a combination of several colors which are based on one main color. For example, using red, yellow, orange and light blue text on a black background you will get a stylish color scheme for the online magazine.
For the most people blue is a favorite color. And most often it’s preferred by men. A blue color is one of the most popular colors, but at the same time it’s one of the least “appetizing” colors. Some nutritionists recommend to eat from the blue plates for effective weight loss. Let’s get back to web design, blue is associated with air, sky and ocean, it’s close to nature. Therefore, using of blue coloring for some website’s elements makes sense, because it symbolizes security, peace, and serenity. But on the other hand, it’s often used to transmit cold, sorrow or uncertainty.
Advantages of Blue Color
Blue, as I have said is the most popular color. Color of the sky and the sea, is considered the value of trust, reliability and excellence. We are surrounded by blue color on top of the blue sky to the depths of blue ocean.
Blue color states rest, releasing certain chemicals that help calm the human senses, but not all shades of blue have such good properties. A brilliant blue or electric blue are dynamic colors and sometimes they even cause excitement. But these shades of blue are the exception.
Blue as a Color of Famous Brands
Blue can be used in the design of a variety of websites. It is also one of the most preferred colors for corporate design. You can see it on websites of large companies. Communication networks and medium-sized enterprises use a variety of shades of blue, as it looks good with the gray color that is the basis for this area.
The most well-known network Facebook uses blue color as a main on the website. In general, lighter shades of blue are used primarily on websites about health, travel and leisure, and the dark shades of blue often can be found in fields such as politics, law, sports, etc.
There are a few examples of using blue color as a main brand color below:
Tiffany & Co
Shades of Blue
Dark blue is often used on websites in order to show power and safe. It also symbolizes knowledge, honesty, seriousness, courage and experience. Here are website designs to confirm the above.
Quazar Web Design
Symbolizes gentleness, peace and understanding.
The WP Co
Blue symbolizes health, healing, tranquility, understanding, and softness.
That Game Company
This bright shade of blue is a symbol of youth and communication. This color is often used to represent strength, health, security and self-confidence.
Happy Dangy Diggy
Blue and white
Dark blue and white gives a feeling of freshness. Combination of white, red, and blue colors creates a patriotic color scheme for many countries including Russia.
2012 English Regata
Blue and green
This combination creates a natural sense of peace and tranquility.
Nanda & Juan Diego
As you see, you need to pay a proper attention to the main color of your website, because it influences on the visitors’ behavior. If you have any ideas or your website is blue, by chance, don’t hesitate to share it with us using a comment field below.